Jill Of Some Trades

And Master Of At Least One


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No Approval Required

chrissie

Some years ago, I’m not going to say how many to protect the innocent and not so innocent, I started my career in media.  Citytv was unique – everyone thought it was the number one station in Toronto – it was legendary.  It was the little station that could, and the coolest one around.  We were number 3, but if you are going to be number 3, be the best number 3 you can be.  I was beyond excited and on my first day, my then boss gave me a whispered warning – don’t ruin my relationship with the Cityline producer, and whatever you do, don’t get on her bad side.  Quivering on the inside, I was taken around to be introduced to a bunch of people whose names escaped me for awhile, then I was introduced to Chrissie Rejman.

Diminutive, with a British accent, and a slightly bored expression, at least when speaking with this newbie, she said hello, as she looked me up and down, then said her still famous line, “Well, of course you’ve seen Cityline.”  Of course, I responded, a little to eagerly, and went on to say how much I loved Fashion Friday and Mega Makeover Madness!  I was rewarded with a small nod.  Back in those days when streaming services didn’t exist and VHS meant something other than VERY HOMELY SUCKER, we taped our favourite shows and this show was one that made the cut.  If you aren’t familiar with Cityline, it is an interactive lifestyle show with themed days and as it’s producer always said, it’s advice your best girlfriend would give you.  Chrissie was the producer from it’s inception in 1984 until June 30th, 2016.

After many months, and a HUGE project, Chrissie started taking a liking to me, I think she realized that I cared about her show and was willing to work hard.  She even gave me an end credit a few times, I never told her how thrilled I was by that.  Many of you fast forward the credits, but knowing the work that goes into production, I always try to read them.  As time went on, my admiration for Chrissie grew and I started to not only see her as a producer that I had to be able to work with, but a dear friend and mentor.  We started having after work chats at least once a week.  These calls started as I often needed to get approvals for story ideas for clients, but then became our time to vent, and laugh and sometimes even cry.

To know Chrissie is to understand that there was a going to be a certain rhythm to the approval process.  First came the no, with a mild insult.  Often it was “vile”, “ridiculous”, a disgusted sigh or even “Jill, how can you ask me to do this?”.   I’d say “OK Chrissie, I get it”, we’d have a little laugh, then say goodbye.  Then, I’d count down 5, 4, 3, 2…ring (I’d smile to myself as I picked up the phone)!  “Jill, I can’t do that dreadful integration, but here is what I can do…” – 90% of the time, it was always more than I’d ever ask for, and a better idea.

Outside of coming up with good sales integrations, I learned a lot of valuable life lessons from my friend:

  • Remain ageless – it really is just a number
  • Stay passionate about what you love
  • Care about everything that has your name on it
  • There are a million ideas out there, you just have to look for them
  • If someone is applying for a job with you and they tell you that they are a people person, say “Really, I don’t” to see how they react.  I haven’t tried this one, but it’s a brilliant line
  • Keep your friends close and don’t worry about your enemies
  • Don’t be afraid to stand up for what you believe in, even if it’s a fight you aren’t going to win
  • Pick someone that you are inspired by to be your mentor – I did, and she never let me down.  I didn’t realize how much of a mentor Chrissie was to me until I found out she was leaving, then I thought back to all of the life lessons that I acquired over time just by listening to her, and realized how inspired I am by this woman
  • The older you get, the bigger the bigger the jewelry you should wear.  If you want to try wearing big jewelry, own it.  Chrissie is 5 feet (ok a little less than that) and tiny, and she pulls it off

Chrissie – I’ll never quite get the right words to tell you how much you mean to me.  You have been my comfort and my constant at work.  You’ve made me laugh harder and cry harder than I ever thought possible.  You are going to do great things – I don’t doubt that.  You are vital, strong and brilliant.  I love being your friend and I can’t wait to see what you do next.

 

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Why Dr. Oz is Still The Whiz-ard…A Little Op-Ed

oz congress

Image courtesy of CNN.com

So many people have asked my what I think of the latest Dr. Oz “scandal”.  If you aren’t aware, a group of 10 prominent American physicians are calling for his resignation from his position as Vice Chair, Department of Surgery, Columbia University Medical Center.

From Yahoo.ca: “The doctors wrote to Columbia last week, challenging Oz’s position as a faculty member at the university’s college of physicians and surgeons and accusing him of “promoting quack treatments and cures in the interest of personal financial gain.” The letter honed in on what the doctors called Oz’s “baseless and relentless opposition to the genetic engineering of food crops.” Some of the letter-writers have ties to the genetically modified food industry.”

I know that some of you will consider me blinded by Dr. Oz’s celebrity, but I’m his side in this case.  Dr. Oz, the physician has to be separated from Dr. Oz, the personality for one thing.  For another, the accusing doctors aren’t going after Dr. Oz because of any great loyalty to the hippocratic oath.  Rather, they have their own agenda – likely ties to special interest groups that support the genetic modification of food.  If their intentions were pure – you have to support them for that reason alone.  When these doctors talk about financial gain, they forget, that most people don’t work on a voluntary basis.  Even the most noble professions get paid.  Dr. Oz has likely done very well for himself financially, but I’m sure the people accusing him of doing things for financial gain would do the same if they were media friendly.

I also want to explain, hopefully, for the last time, what the Dr. Oz brand is.  It’s a media conglomerate consisting of a TV show, a magazine, a website, plus interest in another site and a line of co-authored books.  I work in media.  I understand how TV, digital and print work.  Here are some things to keep in mind:

  • Dr. Oz doesn’t “own” his show – Harpo Productions does.  He’s paid to host the show
  • He also doesn’t “own” his magazine – he isn’t even the “Editor in Chief”.  Hearst Magazines does
  • The content for his show is booked and scheduled by segment producers – not by Dr. Oz himself
  • There is a staff of writers and web producers that work on doctoroz.com
  • He simply cannot check every story or every article on his show or in his self titled magazine.  There just aren’t enough hours in the day
  • His brand provides hundreds of jobs for people – just a little FYI

You have to know that any show that you watch on TV is created for two reasons – to generate an audience and by virtue of that, attract advertising dollars.  It’s the same for print and your favourite websites.  If Dr. Oz doesn’t attract viewers, readers and online users, his show is cancelled – it’s that simple.  There are stories that are more sensational that are presented simply to attract viewers – it’s the truth.  Every TV show does this including the news.  I spoke to our News Producer one day, and he joked that our worst day is their best day.   If you don’t approve of what Dr. Oz does, the simplest way to protest is by not watching or reading.  I get that some of the information that he presents is hooey – that’s why I’ve written, time and time again, that you have to do your research before trying something that he recommends.  Some of what he talks about though, is scientifically proven.  I, for one, support anyone that gets us thinking about our own health.  I promise that I’m not a super fan – just someone looking for some health information and inspiration.  So don’t hate the Whiz-ard – hate the haters – and let’s stop blaming other people when all we are seeking is a quick fix.  There is no such thing.


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Almost a Year Later, I’m Still A Believer

I get it, Dr. Oz is wrong more than half of the time.  Here is what The National Post had to say about the good doctor on December 23:

“Medical researchers at the University of Alberta has two words of advice about the recommendations on medical talk shows: be skeptical.

In a new study in the British Medical Journal, they found only one-third of the recommendations on Dr. Mehmet Oz’s hugely popular syndicated show and about half those on The Doctors were supported by believable or somewhat believable evidence.”

I absolutely agree that much of the information presented on the Dr. Oz Show is wrong.  I also have seen cases where Dr. Oz contradicts information that he has given on past shows – coconut oil was presented as a cure all in one show, evil tropical oil in another and then again as a fantastic fuel to cook your food with on another day.  Not good – and he didn’t explain that the topic had been covered already.  On a more positive note, he did apologize for recommending agave on another show acknowledging that it isn’t any better than regular sugar.

So what do I make out of all of this given that I’ve devoted a year of my life to following his advice?  Exactly what I’ve stated all the way through – the magic of television is responsible for Dr. Oz.  He doesn’t have the time to research all of the topics that he presents on the show – that is the job of his production and editorial staff on the show (and his magazine for that matter).  In real terms, if you are looking for a great cardiothoracic surgeon, Dr. Oz is your guy!  If you are looking for very specific health information on diet, go to a dietician.  If you are looking for exercise information, go to a trainer.  If you are looking for information on oral health, go to a dentist.  If you are looking for fun information presented in a light hearted way, and are willing to spend some time doing some research, then by all means, take some advice from the Dr. Oz Show, but take it with a grain of salt and don’t let it replace your primary health care giver or a professional’s advice.

I gained a lot of very valuable information from Dr. Oz’s outlets including his show, his books, Share Care website, his magazine and just some general interviews.  If I questioned anything though, I did the research, sometimes for hours, to really understand if I was going to help or hurt myself by doing things like taking probiotics, taking Vitamin D3, or any other kind of supplement, etc.  I made the decision not to take anything other than Vitamin D3 and probiotics because there was sound scientific research to support them.  Anything else, I’m staying away from.

Sometimes it’s about common sense.  If it sounds too good to be true – it probably is.  Dr. Oz isn’t guilty of malpractice, and I don’t think he would intentionally provide useless or harmful information.  He is a victim of his success to an extent and a victim of lack of time.  People can blame him for misinformation, but at the same time, you can’t use a TV show as a primary care physician.  I’ll continue to be a fan of Dr. Oz and take his advice with that grain of salt that I referred to.