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Beauty YouTubers Glossary

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Image courtesy of YouTube

Have you just started watching beauty videos on YouTube?  May you are a Jaclyn Hill Fan?  Or are Emily Noel, Tati or Stephanie Nicole more your speed?  If you are a proud Canadian, Jamie Paige or Samantha Ravndahl may ring your subscription bell.  Either way, you are going to hear things consistently from all of these lovely ladies.  There is a language that you have to get used to that is common among all of these digital celebrities that you are going to have to learn.  Once you get used to it, you can make a drinking game out of it every time they say the following:

  • Ride or Die – This was a makeup tag (basically a way for a YouTuber to start a “viral” mini-series with other YouTubers) created by Jaclyn Hill.  It’s your top of the heap, absolute favourite cosmetic item that you cannot live without.  If you got stranded on a deserted island, it’s the one thing that you would bring.  YouTubers cheat and do this by makeup category (eye shadow palettes, primers, blushes, lipsticks, bronzers, etc.).  It’s also the name of a Violet Voss eye shadow palette.
  • Holy Grail – see above.  Either way, the terms sort of annoy me, especially when you see the slightly crazy look in their eyes as they gleefully discuss these items.
  • Project Pan/Project Panner – A plan to hit pan on a number of cosmetics throughout the year.  This refers to all cosmetics even those that come in a bottle like foundation or concealer.  The beauty guru may select a set amount of products (i.e. 18 in 2018) and chart their progress for you.  They may relish in the fact that they have “hit pan” on 3 shadows out of an 18 shadow palette to meet their goal.  Like a sucker, I watch these videos.  They have at least 300 items in their collection, but I’m happy if they feel like panning a few makes it seem like they are less wasteful.  You may also hear about “pan porn” – which is about the same topic, nothing creepy.
  • Declutter – When a YouTuber goes through their make up and gets rid of items that are expired, that they don’t use or that they never liked.  This often leads to them saying…
  • I don’t reach for this – Basically, they don’t stick their fingers into their IKEA Alex drawers for a product that they don’t use very often.  This is usually something older and often seems like the Urban Decay Smokey Eyed or the old Too Faced palettes are victims of these clean sweeps.
  • Obsessed, Amazing, LOVE, So Inspired By – a dramatic way of saying that they like the product.
  • Creamy/Smooth/Buttery or Creamy, Smooth and Buttery – an eye shadow, blush or powder formula that feels like your favourite toast spread.  Not really – basically it just means that a powdery product has enough dimethicone in it to feel smooth versus dry.  It won’t feel gritty at all.
  • Limited Edition – A product that is out for a limited period of time.  Do I really need to explain this to you?  Sigh – I feel like a rocket scientist some days.
  • Swatches – The beauty expert in questions rubs their grubby fingers over the product onto their hand or arm so that you can see the colour of the shadow, blush, foundation, highlighter, concealer, lipstick, etc.  Many will then tell you that you shouldn’t go by the swatches that you see because the product will perform differently on your….eyelids, lips, brows, lashes, nose, toes, etc.
  • GRWM – Get ready with me…a chatty video where the YouTuber walks you through their makeup look for an event that they are going to and gives you information about their lives that you may or may not care about.
  • First Impression Video – A product reviewed based on the first time the Influencer is trying it out AKA self-explanatory.
  • “Please Subscribe” or “Hit the Notification Bell” – begging you to follow their channels and find out when they are uploading a new video.  In fairness to them, YouTube rules are seriously eating into how they make their living.
  • “The Product is so Pigmented” – The colour that you see in the pan contains a lot of pigments so when applied, it looks as rich on the eye, cheek or lip as it does in the pan/tube.
  • Fall Out – A minute amount of eye shadow or eye shadow glitter that may end up on your cheek when being applied.  AKA – drama for no reason.
  • Kick-Up – Similar to fall out, it’s mostly something that you hear about with eye shadows.  It’s just a small amount of powder that flies up slightly when you put your makeup brush into a shadow that is soft and/or exceptionally pigmented.  AKA – drama for no reason.  Seriously….
  • Dupe – A lower priced item that performs almost the same as a more highly priced item.
  • Haul – When the beauty guru goes to Sephora, a drug store or a similar type of place and spends obscene amounts of money on a ton of things that look like what they already have in their drawers.
  • Depot – removing your eyeshadow, blush or other makeup from their original package and putting them into a larger palette.  It sounds counter-intuitive but it takes up less space.
  • PR/Unboxing – The Influencer rubs their free product into your hard-working face.  Sorry – the YouTuber helpfully shows you the items that they received for free from the makeup public relations’ teams for them to endorse on their channels.  They give a little smug look into the camera as they gleefully say “I got this in PR” and promise to do a review of the product(s).

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Image courtesy of Glamorable.com

There you have it – everything that you need to know to do what I do and waste countless hours on your iPad watching makeup videos.  Let me know if I’ve missed any of your favourite expressions or if there are more that you need me to define for you.

 

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100 Days, 100s of Memories, 100s of Items

Mummy and Me Bday

It’s been 100 days since my mother died.  That’s just a little over 3 months.  It’s the time in the mourning process when you get the head bob – you know those people who sympathetically look at you, nod and say: “Oh, it’s so good that you had CLOSURE….”  “She’s in a better place…” “At least she isn’t suffering.” “Every day gets a little easier, doesn’t it?” Grief is not something that can be wrapped up into a neat little package, and there is no timeline.  When people give me the closure speech, I often want to say what does that even mean?  Closure in that I realize that my mother isn’t coming back?  I know that she isn’t.  Closure in that there was nothing left unsaid?  That’s true, but can be more properly defined as a comfort, not closure.  Closure implies a sense of resolution, and I don’t know anyone who can properly resolve themselves to the finality of losing a loved one.  It also doesn’t get easier with time, every day is different.

People mean well, but it’s a long process.  There is a beginning to grief, but no middle and no end.  There is just a level of coping.  I can get up, go to work, do many things as well as I did before.  The brief fog that was part of the early days of loss has lifted.  I can carry on conversations with people and they would never know that there is anything wrong unless I told them.  It just isn’t something that you can adjust to overnight or over the course of three months.  Keeping occupied helps – it’s when I stop to think about things that reality sets in.

Outside of work, upcoming travel, socializing and settling my mother’s affairs, I need another project to keep me busy.  Something useful…something cleansing…and there is nothing more cleansing than a good declutter.  I’ve recently watched a number of YouTube videos where Influencers declutter cosmetics.  I’m a little obsessed with these videos, but I saw another video where the Influencer decided to get rid of 1,000 items from their home.  That’s a little ambitious for me, I did a huge declutter in 2015 – here is a small sample of things that I got rid of:        https://jillschnei.wordpress.com/2015/10/19/konfessions/

I did think carefully about it, and while 1,000 seems to be a daunting number, why not try for 300?   I’ll provide a progress report for you with every 100 items that I’m getting rid of and a few special features.  Some items will be thrown out, most will be donated and a small amount will be sold.  I’m excited to simplify things and to have a goal in mind.  My mother would definitely approve.


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Snow White and the Seven Cosmetics AKA Bésame: A Love Story

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Photography me (obviously with an iPhone).  PY Artistic Adapatation

Before I explain my love of Disney, I have to tell you about Bésame Cosmetics.  It is an unusual beauty company that was founded in 2004 by artist, cosmetic historian and designer, Gabriela Hernandez.  Hernandez has a love of vintage make up which is reflected in the product selection and packaging that you see with the cosmetics. I love what they have written on their website:

“Through a keen eye for color and historical expertise, we recreate modern reproductions of classic luxury makeup from the 1920s, ‘30s, ‘40s, and ‘50s, designed to make women feel elegant, inspired, and empowered by their beauty.”

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Bésame collaborated with Walt Disney on an 80th Anniverary Collection for Snow White and the Seven Dwarfs (or should we say little people now?).  The company painstakingly matched the colors from the original color palette provided by Disney’s Ink and Paint Department to create the beautiful palettes and lipstick colours in the collection.

I LOVE Disney but it isn’t always easy finding products that do not feel childish as much as I may appreciate the cute stuffed animals and snow globes, there comes a time when you have to move on.   There is an innocence and a lot of childhood memories that come with Disney and the movie adaptations of the fairy tales that I used to love so much growing up.  Cinderella is, has been and always will be my favourite princess but I love Snow White too!  These beautiful cosmetics are a perfect tribute to this beloved film. The packaging is, by far, the most perfect that I’ve seen out of any collabs Disney has done in the past with any of the cosmetic giants.  MAC, Lorac and Sephora also worked on collections, but nothing has ever been done with this kind of attention to detail.

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The lipsticks are far more beautiful in person – the packaging is perfect too!

I went a little crazy and bought the Snow White Travel Bag, Icon Book Bag (a makeup case), the Ever After Translucent Pearl Powder, the Keep Singing and I’m Wishing Eyeshadow Palettes and all 4 Classic Colour Lipsticks (Snow White Red, Make A Wish, One Bite and Love’s First Kiss).  I can’t give you a true review of all of the products, I’ve only tried the eye shadow once.  They are almost too beautiful to touch.  I can tell you that the lipstick is long lasting and true to the colour in the tube.  It’s intense and likely more pigmented than what you may be used to.  There is even a specific way to apply their lipsticks – here is a link to see how  https://besamecosmetics.com/blogs/blog/how-to-apply-besame-lipstick  It really works – my lipstick stayed on all morning AND because of the unique shape of the bullet, I didn’t need a separate lip liner.  It is perfect, but it does take a little getting used to.  You cannot put this product on with a heavy hand.

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It was impossible to take the photo without glare – the packaging and colours in person are much more vibrant.

One more tidbit about the company itself.  They have AMAZING customer service.  Sephora only carried a very limited collection of the Snow White line, so I bit the bullet (lipstick bullet that is) and ordered them from the US site.  I pre-paid duty and shipping so that there wouldn’t be an issue on delivery.  Sure enough, I got a notice from UPS that they tried to deliver my product twice but duty wasn’t paid.  I had proof of payment, so I contacted them and they basically told me that if they tried to deliver it one more time it would get rejected, and that I had to pay the duty AGAIN or go to their depot which is out of my way.  I explained my situation to 3 different people and they all told me that it wasn’t their problem and to contact Bésame.  I thought that I was going to get the run-around from them, instead, they could not have been more helpful.  They looked into everything, confirmed that I had indeed paid the duty and they gave me a full refund on the duty and threw in free shipping for the hassle (which wasn’t their fault).   Not only is their packaging impeccable, but so is their customer experience.

These products (minus the powder) and others like a mini-lipstick collection, lip balm, rouge and a scarf are still available their website.  If you are interested, and a Disney lover, I highly recommend the collection, particularly their lipsticks.