Image courtesy of YouTube
Have you just started watching beauty videos on YouTube? May you are a Jaclyn Hill Fan? Or are Emily Noel, Tati or Stephanie Nicole more your speed? If you are a proud Canadian, Jamie Paige or Samantha Ravndahl may ring your subscription bell. Either way, you are going to hear things consistently from all of these lovely ladies. There is a language that you have to get used to that is common among all of these digital celebrities that you are going to have to learn. Once you get used to it, you can make a drinking game out of it every time they say the following:
- Ride or Die – This was a makeup tag (basically a way for a YouTuber to start a “viral” mini-series with other YouTubers) created by Jaclyn Hill. It’s your top of the heap, absolute favourite cosmetic item that you cannot live without. If you got stranded on a deserted island, it’s the one thing that you would bring. YouTubers cheat and do this by makeup category (eye shadow palettes, primers, blushes, lipsticks, bronzers, etc.). It’s also the name of a Violet Voss eye shadow palette.
- Holy Grail – see above. Either way, the terms sort of annoy me, especially when you see the slightly crazy look in their eyes as they gleefully discuss these items.
- Project Pan/Project Panner – A plan to hit pan on a number of cosmetics throughout the year. This refers to all cosmetics even those that come in a bottle like foundation or concealer. The beauty guru may select a set amount of products (i.e. 18 in 2018) and chart their progress for you. They may relish in the fact that they have “hit pan” on 3 shadows out of an 18 shadow palette to meet their goal. Like a sucker, I watch these videos. They have at least 300 items in their collection, but I’m happy if they feel like panning a few makes it seem like they are less wasteful. You may also hear about “pan porn” – which is about the same topic, nothing creepy.
- Declutter – When a YouTuber goes through their make up and gets rid of items that are expired, that they don’t use or that they never liked. This often leads to them saying…
- I don’t reach for this – Basically, they don’t stick their fingers into their IKEA Alex drawers for a product that they don’t use very often. This is usually something older and often seems like the Urban Decay Smokey Eyed or the old Too Faced palettes are victims of these clean sweeps.
- Obsessed, Amazing, LOVE, So Inspired By – a dramatic way of saying that they like the product.
- Creamy/Smooth/Buttery or Creamy, Smooth and Buttery – an eye shadow, blush or powder formula that feels like your favourite toast spread. Not really – basically it just means that a powdery product has enough dimethicone in it to feel smooth versus dry. It won’t feel gritty at all.
- Limited Edition – A product that is out for a limited period of time. Do I really need to explain this to you? Sigh – I feel like a rocket scientist some days.
- Swatches – The beauty expert in questions rubs their grubby fingers over the product onto their hand or arm so that you can see the colour of the shadow, blush, foundation, highlighter, concealer, lipstick, etc. Many will then tell you that you shouldn’t go by the swatches that you see because the product will perform differently on your….eyelids, lips, brows, lashes, nose, toes, etc.
- GRWM – Get ready with me…a chatty video where the YouTuber walks you through their makeup look for an event that they are going to and gives you information about their lives that you may or may not care about.
- First Impression Video – A product reviewed based on the first time the Influencer is trying it out AKA self-explanatory.
- “Please Subscribe” or “Hit the Notification Bell” – begging you to follow their channels and find out when they are uploading a new video. In fairness to them, YouTube rules are seriously eating into how they make their living.
- “The Product is so Pigmented” – The colour that you see in the pan contains a lot of pigments so when applied, it looks as rich on the eye, cheek or lip as it does in the pan/tube.
- Fall Out – A minute amount of eye shadow or eye shadow glitter that may end up on your cheek when being applied. AKA – drama for no reason.
- Kick-Up – Similar to fall out, it’s mostly something that you hear about with eye shadows. It’s just a small amount of powder that flies up slightly when you put your makeup brush into a shadow that is soft and/or exceptionally pigmented. AKA – drama for no reason. Seriously….
- Dupe – A lower priced item that performs almost the same as a more highly priced item.
- Haul – When the beauty guru goes to Sephora, a drug store or a similar type of place and spends obscene amounts of money on a ton of things that look like what they already have in their drawers.
- Depot – removing your eyeshadow, blush or other makeup from their original package and putting them into a larger palette. It sounds counter-intuitive but it takes up less space.
- PR/Unboxing – The Influencer rubs their free product into your hard-working face. Sorry – the YouTuber helpfully shows you the items that they received for free from the makeup public relations’ teams for them to endorse on their channels. They give a little smug look into the camera as they gleefully say “I got this in PR” and promise to do a review of the product(s).
Image courtesy of Glamorable.com
There you have it – everything that you need to know to do what I do and waste countless hours on your iPad watching makeup videos. Let me know if I’ve missed any of your favourite expressions or if there are more that you need me to define for you.